We offer a systematic approach to motion design that scales because we are thorough. We get to know your brand deeply. Whether the timeline is one day, one week, or one month, we always move through these foundational practices because they create focus, alignment, and efficiency.
We go slow in order to go fast. What questions do we have? What questions have we not discovered yet? Here, we research.
We dive deep into what makes your brand itself and how you reach your customers. We look for anchor points to build from that always relate back to your core objectives and strategies.
Inputs are about taking in inspiration, being in awe, allowing fresh ideas to visit.
We work together (in person if time and resources allow) to understand our objectives, the problems we anticipate, and overall alignment to solutions. This is a delight because we get to know you!
Here we take what we have discovered through research and make connections. We translate our inputs to align with brand strategy and retain what already works within the current brand. We locate the core symbol of the work, the structure that will hold that concept, and the generalities of form--typefaces, techniques, channels.
At dreaming head we think great work begins with a great concept. If there is a strong concept then clarity arises, and if clarity arises we are speaking to people, which is the point. The concept conveys something essential about your brand, the culture that drives it, and what your ambitions are.
What is the difference betweewn structure and formdistillation sounds like an end, feels like after sketching
Some examples of structure are wire frames, animatics, boardomatics and roughs. How structure is handled can make or break a project. Many organizations overlook structure or place it at a low priority, but our experience tells us addressing structure early clears the way to focus on the creative.
Sketching is the place where our ideas meet reality for the first time; it’s a bridge between anchoring and creating. Here we ask, are our ideas powerful enough to drive our artworks and components? Is the right message coming through? We cannot receive that information without utilizing a sketching mindset and process.
No longer in the abstract, here we are designing iteratively. We take note of what works and leave behind what doesn’t. In parallel, we are planning for implementation.
These are beautiful, immersive illustrations that communicate the emotional story of the brand. Here it’s ok to be expressive. Artworks add richness and depth to your brand ecosystem; they communicate a sense of completion and shine.
These are shapes, artworks, icons, text, movements, transitions, that are built in alignment to the objective. This catalogue of elements constitutes your holistic motion system. The selective combination of these elements is design!
This document will guide implementation across multiple external vendors, or cross-functionally within your organization. This greatly decreases rounds of revisions needed to create design alignment between those different groups.
So you receive a bunch of beautiful files but how do you publish? How do you maintain consistency? Which formats are appropriate for which channels? We are committed to making sure everything is tuned to your needs, that you know where to put the work we’ve made and how to put it there.
We assess all of the output channels that you will be using. (Twitter, linkedin, instagram, websites, live event tech, store installations, webcasting... etc)
We build custom systems that templatize the work to save you time building outputs for every use case.
If there are any technical issues we are standing by to make sure they are taken care of.
We also offer to be retained to maintain your new system if you don’t have an internal team that can take over. Ask us more about this.
