Pioneer 2024

In the conception stage of Pioneer 24, we were a key player in bringing the brand identity to life. Dreaming Head created all the key artwork, created a motion design system and guidelines, created campaign assets, and helped conceptualize and execute ad hoc assets. We liaised with the live event team throughout the execution phase.

An entrance to the Pioneer Event by Intercom.

A group of people listening to a speaker giving a presentation.

An Executive standing on a stage giving a presentation.

Two speakers sitting in chairs on a stage talking about AI customer service.

A photographer in a studio setup takes a photograph of a person. A big neon sign says "Photo Booth."

A sign with gradient of color says innovator stage.

A man stands in front of a stage, the screen on the stage is bright color.

An array of posters with Pioneer event speaker headshots.

An image of people gathered outside the pioneer event building, there is a color sign that says "stage."

An event badge with Pioneer written on it, someones name, their company and job title.

A large event screen displaying the speaker schedule for that day.

The back of a woman carrying a tote bag that says Pioneer.

The back of a woman wearing a t-shirt that says Pioneer and a schedule of event speakers.

A screen with speaker headshots says "up next."

A man stands in front of a large colorful screen pointing and giving a presentation.

People gather in front of a stage and screen that says Off Script.

Brian Eno on stage talking with another man.

Paul Adams talks about the launch of Fin2.

PROJECT INFORMATION

"There was a time AI was merely something that filled our imaginations with possibilities for the future. Now that it’s here, the future is a lot more clear. In customer service, we know that the majority of support will be delivered by AI at a higher standard than what is possible by humans alone. Join visionary customer service leaders to explore the impact and opportunity of AI at Pioneer 2024."

Pioneer was an enormous group effort from the entire Intercom creative studio. We were lucky enough to be in the small group working from the project's inception, creating look territories, illustrations, art, and motion. After we landed on a creative direction there were so many assets to be made by several different vendors. We created a motion design guide to help unify the look and feel. That guide was integral to the production of all motion pieces for the event, as well as art used within static design found throughout the space.

CREDITS

Dreaming Head

Key Art / Design / Motion Design

Intercom

Associate Creative Director:
Daniel Surgeon

Creative Director:
Ben Clark Scott Smith

Design:
Sam Wood Justin Truong Paul Choi

Producer:
Natalia De Rubira

COMIX
Live Event Production