Seedling

We utilized the birth of our own studio as a creative case study, developing the brand identity, assets, guidelines, and motion design system to illustrate what we can do and how it can launch a business into motion.

An In-situation mock-up of the dreaming head design system.

a text that says "All are creative vivid bright alive pulsing breathing flexing thinking & dreaming"

A text that says "An unbearable love of making things."

A poster that says "An unbearable love of making things."

A design, on a sign, on a sidewalk that says "winter studio events."

Dreaming head business card, letterhead, and envelope.

A business card design that says "Dreaming Head" and "Sarah Fontaine Director of Strategy."

An image of a Dreaming Head postcard that describes the business as a creative studio.

A carousel of Dreaming Head images designed to be posted on social media apps for marketing and studio updates.

An image of a bus station with Dreaming Head poster designs.

An Image of a large event screen with a Dreaming Head design with art.

An image of a tote bag that says Dreaming Head with a psychedelic design.

An image of a hat that says "Dreaming Head Studio."

An image of a hat that says "And we are dancing animals."

PROJECT INFORMATION

Dreaming Head Lives! We wanted a direct and open feeling to the studio so we utilized LL Lettera Text. In addition to the text font we also use a mono to bring a sense of technicality to our work, which is a major interest for us.

To compliment the clarity and directness of the text we introduced expressive and abstract headlines to pull the tone into unique visual expression. The artwork is inspired by mid-century geometric cubist practices from architects Jan Slothouber & William Graatsma. We coded the imagery with the symbols of the open studio, Dreaming Head becomes an invitation to the eccentric design nerd. The palette is intentionally minimal to allow for our clients to be emphasized within the Dreaming Head ecosystem.

The wordmark has been optimized to feel self-contained and autonomous for isolated uses, while also having the ability to be set in-line with other text allowing for a seamless and minimalist feel.

Special thanks to Molly Prentiss for the beautiful words and Jared Smith for the web design and development.

CREDITS

Dreaming Head

Creative Direction:
Kyle Westbrook

Writing / Strategy:
Molly Prentiss

Smith Process

Web Design / Development
Jared Smith